Friday, 23 March 2007

Podcast report

49% female, 51% male.
All ages.
Wired - spending more than 50% more time online.
More likely than others to own an HDTV and use a TiVo or other digital video recorder.
More than twice as likely to own an iPod or other portable media player.
More than twice as likely to own video gaming systems.
Twice as likely as others to use NetFlix or other DVD rental service.
36% more likely than others to have made online purchases.
Nearly 4 times as likely to have purchased songs or other digital audio online.

Do you fit into any or all of these catogories? If so you are an average podcast listener.

It seems as podcasts have hit the big time, with audiences up by 18% in the last year and awareness has grown even more, jumping from 22% in 2006 to 37% in 2007.

The full report is at

I guess these figures are for the US.

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